Our Sector Matters: Meet Radenska - fueling sustainable growth and balanced diets in Slovenia скачать в хорошем качестве

Our Sector Matters: Meet Radenska - fueling sustainable growth and balanced diets in Slovenia

For more than 155 years, Radenska – a beverage company in Slovenia – has played a crucial role in the country’s economy and the livelihoods of many Slovenians: 155+ years of mineral water and soft drinks production 85% of portfolio is low or zero sugar More than 25% sugar reduction achieved Optimising logistics processed, solar power plant, e-trucks Leadership in Slovenia’s deposit return system (DRS) Discover more about the soft drinks sector's socio-economic impact across Europe: https://unesda.eu/our-industry/socio-... #SoftDrinks #competitiveness #innovation #sustainability #CircularEconomy #DepositReturnSystem #SugarReduction #UNESDA Transcription: Hello, my name is Marian Šefčovič and I am the CEO of Radenska. Radenska is one of the most recognisable companies in the food industry in Slovenia, especially in the mineral water and soft drinks production segment. With more than 155 years of tradition, Radenska is a synonym for quality and responsibility towards customers and employees. We fill more than 140 million litres of water and beverages annually. More than 85% of our portfolio consists of products with low or zero sugar content. We encourage our employees, suppliers, customers, and consumers to adopt more sustainable solutions and environmental projects and call for responsible behaviour. We are optimising logistics processes, have installed a solar power plant, and, together with one of our transport partners, established a delivery line for our water using an e-truck. We dedicate significant efforts to establishing a deposit return system in Slovenia. Through various measures such as production line adjustments, bottle weight optimisation, and cap eco-modulation, we are reducing the use of plastic materials. In line with our commitments, we are expanding our product range by reformulating recipes to reduce sugar content, in accordance with the soft drinks sector’s responsibility commitments. To date, we have reduced the sugar content in our soft drinks by more than 25%. In our reformulation efforts, we aim to reduce sugar in a way that preserves the taste familiar to consumers. In the future, Radenska will continue its mission of providing top-quality products that meet the desires and needs of the modern consumer, while respecting tradition and fostering innovation. About UNESDA Soft Drinks Europe: Established in 1958, UNESDA Soft Drinks Europe is the Brussels-based trade association representing the non-alcoholic beverages sector. Its membership comprises 12 companies and 27 national associations from across Europe. UNESDA members are involved in the production and/or distribution of a wide variety of non-alcoholic beverages including still drinks, carbonated drinks, energy drinks, iced teas, flavoured waters and sports drinks. Visit the website: www.unesda.eu Subscribe to UNESDA for more insights on Europe’s soft drinks industry:    / @unesda-softdrinkseurope3348