Loyalty360 Loyalty Live | Vince Tirelli, dunnhumby скачать в хорошем качестве

Loyalty360 Loyalty Live | Vince Tirelli, dunnhumby

In the highly competitive grocery industry, brands look for ways to stand out from the crowd and bring more value to consumers, especially in ways that do not always focus on discounts. As a result, the pursuit of personalization has become a pivotal strategy; however, this can be challenging for marketers as the definition of personalization can vary significantly from brand to brand and consumer to consumer. To learn more, Loyalty360 spoke with Vince Tirelli, Customer Strategy Manager at dunnhumby, about the significance of personalization for grocers, the industry’s top performers, and the personalization preferences that today’s consumers value most.