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🔥 Welcome to Episode 1 of the Understory Leadership Series 🔥 In this inaugural session, the leadership team at Understory breaks down exactly what’s working in modern B2B marketing across outbound, paid media, GTM engineering, and multi-channel retargeting. 👥 Meet the team: Alex Fine – Co-Founder, GTM & Innovation Ali Yildirim – Co-Founder, Paid Media Lead Naufal Nugroho – Head of GTM Chris Chambers – Head of Paid Search 🔍 Topics we dive into: Real-world outbound campaigns with 9%+ reply rates The underrated power of aged domains How Reddit + Clay = the next B2B growth channel Retargeting smart via LinkedIn, branded search, and RB2B Why siloed marketing fails—and how our allbound system unites channels Case study: A single outbound email → full funnel → closed-won deal Why we test on ourselves first (and what we’ve learned) 📌 If you're in B2B SaaS, sales, demand gen, or marketing leadership—this is your cheat code for what’s working now. 💡 Subscribe for weekly episodes and tactical clips on: GTM Engineering Paid Search / Paid Social Cold Email LinkedIn Ads AI + Clay workflows Multi-channel growth 👉 Learn more at understoryagency.com