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Cristen delves into the euphoric sensations of the Autonomous Sensory Meridian Response (ASMR) and reveals what triggers it and how science has responded so far. Whether the topic is popcorn or particle physics, you can count on the HowStuffWorks team to explore - and explain - the everyday science in the world around us on BrainStuff. Subscribe Now! / subscription_c. . Watch More / brainstuffshow Twitter / brainstuffhsw Facebook / brainstuff Google+ http://gplus.to/BrainStuff When people start throwing around the term “brain orgasm,” it definitely gets your attention more than “BrainStuff.” That’s one way Autonomous Sensory Meridian Response (or ASMR) captured the interest of one corner of the internet. Another is ASMR’s effect itself: described by many as a satisfying tingle running from the top of your head down your spine. Its cause is a variety of sensory stimuli, from the sound of whispering to the sight of someone combing their own hair. And if it’s true, who doesn’t want to feel good and relaxed? The actual term “ASMR” was coined by healthcare IT professional Jenn Allen, who also started a research institute dedicated to analyzing the euphoric phenomenon. The “orgasm” association isn’t necessarily sexual, but ASMR does feel comparably good. Each individual responds to sensory triggers differently but in general ASMR is described as meditative and soothing. Trigger examples include: light sounds of crinkling, a person whispering slowly, or someone completing a task with personal attention, like painting or cutting hair. ASMR is described much like synesthesia, the phenomenon where one sense produces the experience of another. Like when you hear a musical note as a color, or see a letter as a flavor. The merger of these senses is extreme compared to normal sensations. And not everyone can experience it. And like synaesthesia once dealt with, ASMR is having trouble getting recognition in the scientific community. In fact, because the term isn’t medically recognized, there’s been a prolonged battle over whether it should even have a Wikipedia entry. Research on ASMR is still in its infancy, but neuroscientist Steven Novella has written about it recently, believing it likely has real neurological causes that could potentially be miniature seizures or hardwired evolutionary reactions. Other people theorize that dopamine or serotonin are involved, or that it’s a bonding phenomenon connected to mother-child nurturing, releasing the hormone oxytocin. The sound of a young woman’s calm, reassuring voice obviously reminds us of our ideal infancy, so this seems reasonable. If you’ve never experienced ASMR, it’s described as a pleasant shiver that starts at the crown of your head and works its way slowly down your spine. Want to try it out? There’s a whole community online, primarily cultivated by “whisperer videos,” where people called “evokers” record ASMR triggers by speaking softly and making sounds with objects like feathers, brushes and plastic bags. Evokers tend to be young women who often play roles like travel agents, hairdressers or optometrists. When an evoker uses a 3D microphone the triggers intensify, providing an auditory experience that moves up close and personal. This isn’t just a niche group either, hundreds of evokers are uploading thousands of videos to help their viewers relax. Some hope to lull insomniacs to sleep, while others simply purse their lips provocatively and say things like, “I would like to blow smoke into you.” There are male evokers too, but they're rarely welcomed by the ASMR community, possibly due to the cultural expectations of gender roles and nurturing. But that’s a double-edged sword when the most popular videos feature young women on YouTube, not exactly known for its sympathetic humanitarians. Read the comments on any ASMR video (or even this one) and you’ll see battles play out between trolls and the defenders of a host. In 2012 a prolific evoker’s YouTube account was actually hacked to portray her as a pedophile, eventually driving her away from the community. Despite this incident, the ASMR community is mostly democratic and provides a shared experience for those who can feel the tingle of the “brain orgasm.” Sources: Roy, J. (2013). The Internet Gives Me 'Brain Orgasms' and Maybe You Can Get Them Too. Time.Com, 1. http://knowyourmeme.com/memes/autonom... http://www.vice.com/read/asmr-the-goo... http://www.bbc.com/future/story/20130... http://www.asmr-research.org/ http://www.howstuffworks.com/life/ins... (since some liken it to synesthesia) http://www.stuffmomnevertoldyou.com/b...