Backlinks and Beyond: A Guide to PR-Driven SEO with Gene Caballero (Ep.117) скачать в хорошем качестве

Backlinks and Beyond: A Guide to PR-Driven SEO with Gene Caballero (Ep.117)

Following up on the last episode of 'What's Working in Ecommerce,' Eagan interviews Gene Caballero the PR Expert from GreenPal in this episode. Gene shares his expertise in building inbound backlinks for SEO through PR outreach and outbound research. He discusses the importance of follow-ups, personalized email pitches, and leveraging tools like HARO and Qwoted to secure media coverage. The episode dives into the strategies GreenPal uses to rank for local SEO keywords, the significance of building relationships with journalists, and the manual yet effective process of earning backlinks. Gene also highlights the value of tying pitches to broader trends and ensuring relevance with local media to get featured. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/ You can find Gene Caballero from GreenPal here: Website: https://www.yourgreenpal.com LinkedIn:   / gene-caballero-53386a18   Timestamps: 00:00 Introduction and Host Welcome 00:33 Guest Introduction: Gene Caballero from GreenPal 01:06 The Journey to Mastering PR for SEO 04:12 Research and Outreach Strategies 06:41 Crafting the Perfect Pitch 13:01 The Importance of Follow-Up 15:22 Results and Impact of PR Efforts 17:40 Tools and Tips for Effective PR 23:23 Conclusion and Final Thoughts