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In this episode of The Friday Habit, host Mark Labriola II sits down with serial entrepreneur Jay Sapovits, a builder who knows firsthand how to turn setbacks into springboards.Jay shares his raw journey—from early success in sports media and private aviation, to losing everything during the financial crisis, to rebuilding and scaling Inked, a custom merch company on track to surpass $5M in revenue. 🧠 Key Takeaways Entrepreneurship Isn’t a Straight Line – Success, failure, and reinvention are all part of the process Zero to One Is About Action – Stop overthinking and start moving Don’t Spend Money Too Early – Cash preservation beats premature scaling Hire for the Role, Not Potential – Designers ≠ operators Never Burn Bridges – Integrity compounds over time Your Network Is a Muscle – Make one reconnecting phone call per week Resources & Links: Connect with Jay! Email: Jay@inkdstores.com Linkedin: / jaysap Download the free Friday Habit Guide: https://thefridayhabit.com 01:32 Welcome to The Friday Habit 02:10 Meet Jay Sapovits: Serial Entrepreneur & Reinvention Expert 10:45 Authentic Personal Branding (White Glasses Story) 13:40 Losing Everything at 39: Hitting Rock Bottom 16:20 Early Success & the Confidence That Came With It 18:40 When Ego Meets the Financial Crisis 20:15 Starting Over: Rebuilding Confidence from Scratch 24:35 High-Stakes Negotiation & the St. Barts Pivot 29:10 Why You Should Never Burn Bridges 31:05 The Zero-to-One Playbook Every Founder Needs 37:50 The #1 Mistake New Entrepreneurs Make (Spending Too Early) 40:45 Why the First $1M Is the Hardest 43:50 Hiring the Right People Changed Everything 48:45 Pivoting Into the Merch Business & Finding Product-Market Fit 50:35 Jay’s Friday Habit: One Call That Changes Everything 52:30 Where to Connect With Jay & Final Takeaways