Key Messages That Stick скачать в хорошем качестве

Key Messages That Stick

Are your marketing messages all over the place? In this video, Dr. Kristy Grayson walks you through how to define key messages that give your brand clarity, consistency, and real impact. Using frameworks like the Brand Pyramid, Golden Circle, and Message House—and real-world examples from Airbnb, Dove, Apple, and DoorDash—you’ll learn how to craft messages that do more than sound good. They connect, convert, and stick. Perfect for college marketing students, entrepreneurs, and anyone building a campaign that actually works. What You’ll Learn: Why strong key messages matter How to turn product features into emotional value Which proven frameworks can guide your message development Real examples from brands you know Let’s break it down and build something worth talking about.