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Is water good or bad for hair? There are lots of "hydrating" hair products out there… but lots of hair experts say that water is actually BAD for hair. Let's look at the scientific evidence and work out what's really going on with hair and hydration, with a little detour into porosity and coconut oil. My book, The Science of Beauty: labmuffin.com/sob Subscribe for videos every fortnight: http://bit.ly/labmuffinyt 0:00 Hydrating products, water and hair bonds 3:21 "Hydrated" hair is a myth 4:59 How "hydrating" products work 6:32 Conditioners don't seal out water 7:38 "Porosity" tests 10:27 Why does hair feel nicer after washing? 12:26 Resetting shape microscopically 12:52 Hygral fatigue is a myth 13:47 What about the studies? 14:29 Coconut oil? 15:31 Low water problems 16:22 What should you do? Main references shown on screen, article with full reference list coming soon! 🙋🏻 I'm Michelle, a chemistry PhD, cosmetic chemist and science educator, here to explain how beauty products work, debunk myths, and help you make smarter decisions about your skincare, hair and makeup! Website https://labmuffin.com Instagram / labmuffinbeautyscience TikTok / labmuffinbeautyscience Threads https://threads.net/labmuffinbeautysc... Shop my favorite products: https://shopmy.us/labmuffin ✨ Want smooth, glowing skin? Grab a copy of my FREE Essential Guide to Exfoliation! https://labmuffin.com/exfol Powered By Chemicals Mugs: https://labmuffin.com/shop/ 📺 RELATED POSTS AND VIDEOS Free exfoliation guide https://labmuffin.com/free-guide Stop drying your hair wrong • Stop drying your hair wrong: the science Rosemary oil for hair growth? How to spot bad science • Rosemary oil for hair loss? How to sp... This ingredient saved my hair • This ingredient saved my hair Debunking the worst haircare misinformation on TikTok • Debunking the worst haircare misinfor... What everyone gets wrong about shampoo • Scientist explains: What everyone get... Is Retinol a Scam? The Science • Does retinol in skincare even work? Every reason your hair products stopped working • Scientist explains: Why your hair pro... Science of hair products • The Science of Shampoo and Conditione... 🧴 SKINCARE GUIDE 🧴 Find out more: https://labmuffin.com/skin