The Go-To-Market Playbook You Need to Know скачать в хорошем качестве

The Go-To-Market Playbook You Need to Know

How can partnerships fuel growth without high costs? What’s the real secret to building successful go-to-market strategies? Is the future of business led by ecosystem-driven growth? In this episode of GTM News Desk, Sean Adams, the mastermind behind iorad’s partner-led growth strategy, shares the power of strategic partnerships and how they drive sustainable revenue. Sean also talks about his experience navigating the challenges of enabling partners, managing post-sale success, and creating a workflow that supports long-term growth. Jump into the action: (00:00) Breaking News on GTM News Desk (01:15) Setting the stage: The power of partner-led growth (04:30) How partnerships can drive revenue with zero CAC (07:10) The importance of understanding your customer’s workflow (10:20) Building strategic, long-term partnerships that scale (13:05) Overcoming the challenges of post-sale partnerships (15:45) How to enable partners for success in your go-to-market strategy (19:00) The secret to maintaining alignment between partners and your business (22:15) Scaling business growth through ecosystem-led partnerships (25:30) Navigating the complexities of partner relationship management (28:00) How to drive revenue indirectly through partnerships (31:10) Lessons learned from partnering with the right technology platforms (34:15) Building trust and credibility with your partners (37:45) Productivity per partner: What does success look like? (40:10) The future of partnerships in B2B growth strategies Connect with Sean Adams:   / sean-adams-sales   https://www.iorad.com/ Produced in partnership with Share Your Genius: https://shareyourgenius.com/