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What if you didn’t wait until graduation to launch your dream company? In this episode, Jeff Crilley sits down with Austin Levy, Founder & CEO of ABL Sports, a fast-growing sports media brand he built while still a sophomore at SMU. Austin shares how ABL Sports is carving out space in the crowded sports content world by identifying gaps in coverage and producing content fans are actively searching for on YouTube, Instagram, and TikTok. Through trial and error, he and his team have developed a sharper instinct for what resonates—and what has the potential to go viral. In this episode, we discuss: How ABL Sports finds and fills "voids" in the sports media market Lessons learned from early content experiments and viral breakthroughs Building a digital media brand while balancing college life The vision for breaking sports news and scaling across platforms If you're an aspiring entrepreneur, content creator, or sports fan curious about the future of digital media, this conversation is for you. 0:00 - Introduction 0:25 - Show Opener & Jeff's Background 1:16 - Meet Austin Levy 3:49 - Building a Niche Media Company 5:16 - Podcast & Content B-Roll 6:36 - Learning What Makes Videos Go Viral 8:45 - Covering Breaking Sports News 13:19 - Closing Thoughts & Outro