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Curious about how cannabis-infused drinks might reshape social interaction? In this episode of Branding Bud Live titled "The Socialization of Cannabis Beverages," co-hosts David Paleschuck and Adriana Hemans explore the evolving role of cannabis beverages in social settings with Seng Robertson, Technical Director of Cannabis Research & Development at The Boston Beer Company. We delve into the historical significance of beverages—particularly alcohol—in shaping gender roles, celebratory traditions, and societal status. Drawing from this context, we discuss how cannabis beverages are positioned as the future of social drinking, offering a balanced and mindful alternative to excessive alcohol consumption while fostering connections and shared experiences. Key Topics Discussed: How have beverages historically influenced gender associations and societal expectations, and what does this mean for cannabis beverages? How have drinks traditionally been used in celebrations, and how can cannabis beverages enhance these traditions? What are some examples of cannabis beverages specifically designed for socializing and creating shared experiences? Join us for this insightful discussion on the future of social drinking and the role of cannabis beverages in creating new social norms. Listen in to Branding Bud Live for groundbreaking insights into how companies create memorable, differentiating customer experiences that boost reputation, customer satisfaction, and the bottom line. Find out more at www.brandingbud.com #Cannabis #CannabisBeverages #SocialDrinking #BrandingBud #CannabisCulture #BostonBeerCompany #CannabisInnovation