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Interactive Brokers: My Main Brokerage Platform CLICK HERE - https://www.interactivebrokers.com/mk... Undervalued - My monthly Commentary and up to date watchlist information. Check out the February edition for free https://undervalued.ghost.io/#/portal... Inaugural Money Managers Game 2022 Join the Discord Group for instructions - / discord TIKR: Financial Data on All Companies plus Super investor portfolios plus an International screener. http://www.tikr.com/andrew HAMISH HODDER’S AMAZING COURSE 70+ Hours of Stock Reports Private Investor Community with Hamish Judgement Day BONUS Module Use discount code ‘BROWN’ at checkout for 30% OFF More Information - https://www.hamishhodder.com/a/214749... Andrew Brown’s Intrinsic Value Calculator https://mailchi.mp/02b28ffff5ef/intri... My other trading platform that I use. Reliable and regulated trading platform. SAXO BANK LINK: https://www.home.saxo/en-mena/account... Twitter: @abrowninvesting Ugg’s have been around since the 1970’s and as an Australian, I am very familiar with this brand. My whole family had a pair of Ugg’s, and we called any woollen slipper Ugg’s, even if that wasn’t the brand of shoes we had. Industry So Deckers Outdoors have a couple of brands outside of Ugg. Hoka One One is a running shoe brand And Teva is more of a sandal style shoe brand. Ugg is the major brand here that brings in more than 75% of the revenue. Competition Gross margins, if these are stable or even improving, it means that Deckers have pricing power. You can only have pricing power if you have a competitive advantage. Deckers have been growing this over the last 10 years and that is a good sign of a competitive advantage. Book value has also been growing steadily as well, so we can see the company is getting bigger. Management David Powers, Previously an executive at Converse, Nike, and the Timberland Co., he is no stranger to success in the footwear business. Powers took over as CEO of Deckers in 2016, and over the next three years the company’s profits have grown rapidly. Fair Value The lower the price, the more upside potential we have plus the less risk we take. So price is unbelievably important. I like minimising my risk, so the best way to do that is to pay a price lower than fair value. Opinion So the negatives are. Market cap is already over 9 billion. I personally am looking for companies under 1 billion dollars. So this is a bit out of my target area. Slightly overvalued. Like most companies I am finding at the moment, we would need a good old market correction to get some solid entry points. The problem with paying too much is that the odds are not in our favor. Fashion industry makes me nervous. No Famous Super investors are invested. But the positives are many, Ugg is a great brand. Good compounding metrics. That ROIC% is solid. Gross margins are improving. This tells me the competitive advantage is real. Nearly 0 debt. I really like this about companies I invest in. Normally I would show my Approved or denied decision right now, but I’m just still on the fence. Something about fashion makes me uncomfortable. I think i’ll need to just follow this one for a while until I'm a bit more comfortable. I am not in a rush to make a decision, especially since my buy price is about $230. Don’t forget to subscribe so you don’t miss my future videos. Hit me up in the comments if you have an opinion about Deckers. And obviously you will need to investigate a lot further if you want to invest yourself but this hopefully gets you started.