Laphroaig x Dafoe: The Most Unphorgettable Campaign? скачать в хорошем качестве

Laphroaig x Dafoe: The Most Unphorgettable Campaign?

Laphroaig has partnered with a celebrity for the first time in over 210 years! In this episode of A Dram Half Full, I analyse the Laphroaig x Willem Dafoe “Unphorgettable” campaign, breaking down why this bold, unconventional whisky marketing strategy works, and why it feels so authentically Laphroaig. This video explores how Laphroaig whisky, one of Islay’s most iconic peated single malts, uses brand storytelling, surreal visuals, and metaphor-driven advertising to lean into polarisation rather than mass appeal. Featuring Laphroaig 10 Year Old, this campaign challenges how modern whisky brands communicate flavour, identity, and belonging. In this video, I cover: • Why Willem Dafoe is a perfect brand fit for Laphroaig • How the Unphorgettable campaign uses community-sourced tasting notes • The omnichannel whisky marketing strategy behind the campaign • A full Laphroaig 10 Year Old whisky review, including nose, palate, and finish • Why peated Islay whisky doesn’t try to convince you — it invites you in If you enjoy Islay whisky, peated Scotch, whisky marketing, or brand strategy, this episode is for you. If you already get Laphroaig — this one’s for you. 𝙍𝙖𝙞𝙨𝙚 𝙮𝙤𝙪𝙧 𝙜𝙡𝙖𝙨𝙨, 𝙨𝙝𝙖𝙥𝙚 𝙮𝙤𝙪𝙧 𝙬𝙤𝙧𝙡𝙙. 🥃 ▰▰▰▰▰▰▰▰▰▰▰▰ / CHAPTERS / 00:00 – The Hook 00:47 – The Intro 01:35 – The Taste 03:33 – The Talent & IP 05:41 – The Campaign Roll-Out 08:17 – The Tasting 11:12 – The Final Thought 12:36 - The Outro ▰▰▰▰▰▰▰▰▰▰▰▰ / DEEP DIVE / DISTILLERY - Laphroaig REGION - Islay, Scotland EXPRESSION - Laphroaig 10 Year Old MATURATION - Ex-bourbon (American oak) MASHBILL - 100% Malted Barley (Heavily Peated) AGE - 10 Years ABV - 40% WATER - Kilbride Stream/Kilbride Loch ▰▰▰▰▰▰▰▰▰▰▰▰ / SOCIALS / Instagram   / a_dram_half_full   TikTok   / a.dram.half.full   FaceBook https://www.facebook.com/profile.php?... ▰▰▰▰▰▰▰▰▰▰▰▰ / DISCLAIMER / The content on this channel is intended solely for informational and entertainment purposes. All opinions shared are personal and subjective, not to be construed as definitive statements of fact. Critiques are based on individual perspectives and publicly available data. Viewers are advised to independently confirm any information presented. Alcohol consumption is strictly for those of legal drinking age in their respective jurisdictions and should always be practised responsibly. The channel assumes no responsibility for any outcomes resulting from using this content, including its effect on the brands discussed.