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Making decisions in your business shouldn’t feel this hard, delay, procrastination... If you keep circling the same questions, revisiting decisions you already made, or feeling drained instead of grounded by strategy, it’s often not a knowledge problem. It’s an identity problem. In this episode of The Refining Year, we talk about what identity actually means in practice not branding, not mindset, not performance but the part of you that determines what you can tolerate, sustain, and commit to without constant internal friction. This conversation is about: why strategy collapses when identity isn’t settled how your body often knows before your mind does why forcing a future version of yourself creates quiet burnout and what refinement looks like when it’s grounded in who you are now No frameworks. No fixing. No motivation talk. Just a grounded conversation about building things that don’t require you to keep overriding yourself to maintain them. This is Episode 4 of The Refining Year.