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Your sales team might be busy, experienced, and “doing the work”… and still not getting better. In this episode of The Selling Point Podcast, Anthony Nicks speaks directly to CEOs and owners of small and midsize businesses about one of the most overlooked drivers of predictable revenue: sales coaching. Training gives information. Activity creates motion. But coaching is what changes behavior under pressure and behavior is what drives close rates, pipeline quality, forecast accuracy, and long-term improvement. Anthony breaks down why sales performance plateaus in SMBs, why even experienced reps still need coaching, what real coaching sounds like in live deal reviews, and why coaching has to happen weekly to prevent drift. If you’re tired of repeating the same sales problems every quarter and you want a team that improves over time, start here. https://transformativesalessystems.co... Learn more by visiting our website. https://transformativesalessystems.com/ If this episode hit home reach out, share it with another CEO or business owner who’s tired of repeating the same sales problems every quarter. Straight talk for CEOs and business owners who want a sales engine that works.