Fashion Merchandising 101 | Roology Ramble | Ep.5 ft. Aditi Kanaya & Shona Barua скачать в хорошем качестве

Fashion Merchandising 101 | Roology Ramble | Ep.5 ft. Aditi Kanaya & Shona Barua

We have all heard & fancied the word "fashion merchandising" a lot, but do we really know what it means?? Is it really just about making things look pretty ?? In this episode, we dive deep into merchandising, curation & the sexy side of spreadsheets!! THE ROOLOGY RAMBLE The Roology Ramble is a podcast by Roology—a bold fashion label that celebrates storytelling, individuality, and the audacious spirit of style. In a world where filters and algorithms dominate, The Roology Ramble creates a space for authentic, unfiltered conversations with visionaries, artists, entrepreneurs, and dreamers. Join us as we delve into the journey behind the titles—the triumphs, the setbacks, and the moments of quiet perseverance that shape extraordinary lives. Each episode explores themes of personal growth, style, and navigating the ever-evolving world of fashion and beyond. Because behind every fashion statement lies a powerful story. Subscribe now and let’s ramble together! Timstamps : 00:00 Intro to episode 02:50 What is Fashion Merchandising? 04:43 Difference between Marketing and Merchandising 09:15 A Day in the Life of a Fashion Merchandiser 16:00 Data Analysis in Fashion Merchandising 17:45 Guest’s Career Journey: Starting a Career in Fashion Merchandising 21:50 Advice for Individuals Looking to Build a Career in Fashion Merchandising 26:25 The Role of Merchandising Beyond Just Making Things Look Visually Appealing — Strategic Thinking for Business Success 28:40 Trends: Why “Trend” Can Sometimes Be an Impostor 30:25 The Impact of Geographical Location on Merchandising Strategy & Understanding Customer Demographics 32:40 How to Cater to the Evolving Needs of a Consumer in the Post-COVID Landscape 37:10 The Shift to Online After COVID 42:13 One Style That Will Remain Relevant for a Long Time 48:48 Curation & Multi-Designer Stores: What Sets Them Apart (e.g., Aza, Pernia’s Pop-Ups) & The Importance of Statement Pieces 54:00 Balancing Established and Emerging Brands: Building Credibility in Multi-Designer Retail 58:25 Key Factors That Influence a Fashion Merchandiser to Choose One Brand Over Another 01:01:45 India’s Price-Sensitive Market: How Do You Justify Pricing to New Clients? 01:06:52 Where Do Indian Multi-Designer Stores Stand Compared to International Ones? 01:09:23 Guest Becomes the Host 01:14:55 Rapid-Fire Round: Curator’s Edition Instagram handles : Roology : https://www.instagram.com/roologyoffi... Aditi Kanaya : https://www.instagram.com/aditikanaya... Shona Barua : https://www.instagram.com/shonzer?igs...