E content MM NPD & PLC скачать в хорошем качестве

E content MM NPD & PLC

📚 Marketing Management | e-Content New Product Development Process & Product Life Cycle ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🎓 Presented by: Dr S Shahul Hameed Head, Department of Business Administration Sadakathullah Appa College (Autonomous), Tirunelveli ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📖 About This Video: This e-Content video covers two core topics in Marketing Management — the New Product Development (NPD) Process and the Product Life Cycle (PLC). Ideal for BBA, MBA, and B.Com students preparing for university exams, NET/SET, and competitive examinations. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📌 Topics Covered: 🔹 Part 1 – New Product Development Process ✅ What is New Product Development? ✅ 7-Step NPD Process (Kotler & Keller Model) ✅ Idea Generation & Idea Screening ✅ Concept Development & Testing ✅ Business Analysis ✅ Product Development & Prototyping ✅ Test Marketing ✅ Commercialization & Market Launch 🔹 Part 2 – Product Life Cycle (PLC) ✅ PLC Concept & Sales-Profit Curve ✅ Introduction Stage – Characteristics & Strategies ✅ Growth Stage – Characteristics & Strategies ✅ Maturity Stage – Characteristics & Strategies ✅ Decline Stage – Characteristics & Strategic Options ✅ PLC Summary Comparison Table ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⏱️ Timestamps: 0:00 – Introduction 0:45 – Contents Overview 1:15 – What is New Product Development? 2:15 – 7-Step NPD Process Overview 3:15 – Idea Generation & Screening 4:30 – Concept Development & Business Analysis 5:45 – Product Development, Test Marketing & Commercialization 7:00 – Product Life Cycle – Introduction 7:30 – PLC Concept & Curve 8:15 – Introduction Stage 8:50 – Growth Stage 9:25 – Maturity Stage 10:00 – Decline Stage 10:45 – PLC Summary Comparison 11:30 – References & Conclusion ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📚 Key References: • Kotler, P. & Keller, K.L. (2016). Marketing Management. 15th Edition. Pearson. • Kotler, P. & Armstrong, G. (2018). Principles of Marketing. 17th Edition. Pearson. • Ramaswamy, V.S. & Namakumari, S. (2018). Marketing Management: Indian Context. McGraw-Hill. • Levitt, T. (1965). Exploit the Product Life Cycle. Harvard Business Review. • Rajan Saxena (2019). Marketing Management. Tata McGraw-Hill. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🏷️ Tags / Keywords: #MarketingManagement #NewProductDevelopment #ProductLifeCycle #NPD #PLC #Kotler #MBA #BBA #BCom #eContent #MarketingLecture #BusinessAdministration #SadakathullahAppaCollege #Tirunelveli #ManonmaniamSundaranarUniversity #UGC #NET #SET #CommerceStudents #ManagementStudents #TamilNadu #IndianUniversity ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔔 Subscribe for more e-Content lectures on Marketing Management, Business Administration, and Research Methodology. 👍 Like | 💬 Comment | 🔄 Share with your classmates! 📧 For academic queries, contact the Department of Business Administration, Sadakathullah Appa College (Autonomous), Tirunelveli, Tamil Nadu, India. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ © 2026 | Dr S Shahul Hameed | Department of Business Administration Sadakathullah Appa College (Autonomous), Tirunelveli All Rights Reserved.