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Much of standard investing advice and teaching is directed at investors who are long-only in publicly traded stocks and bonds, with differences in market views, risk aversion and investment philosophy manifesting in allocation (stock-bond mix) and in stock/bond selection. That may suffice for most investors, but it does ignore vast swaths of the investment universe including shorting individual assets or markets (hedge funds, derivative strategies), privately owned businesses (venture capital, private equity and private credit) and asset/investment classes that are lightly or not traded (portions of real estate, collectibles like gold, art and even cryptos). In the last two decades these "alternative" investments have been marketed to institutional investors on the promise that they will deliver better risk/return tradeoffs, because of their lower correlation with traded stocks & bonds and their potential to create alpha (because market mistakes are more likely to persist in alternative investment markets and superior managers will find them). That promise, while looking good on paper, has largely not been delivered in practice and we look af four reasons - understated correlations, illiquidity and lack of transparency, fading alphas in VC and PE and high costs. I look at guidelines that individual and institutional investors who seek to add alternative investments should follow to avoid the traps. Slides: https://pages.stern.nyu.edu/~adamodar...