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With over four decades of experience in the global wood products industry, Russ Taylor is one of the world’s most trusted voices in market analysis, industry benchmarking, and strategic consulting. Full Podcast Link: https://bit.ly/OnTheBrinkRussTaylor Russ began his career back in the 1970s as an operations forester in northern British Columbia before moving into leadership roles in sawmill management, marketing, and product development with Interfor. In 1988, he shifted gears into consulting — and the rest is history. For 28 years, Russ led **International WOOD MARKETS Group**, where he and his team built a reputation for delivering high-level insights and industry forecasts that helped shape strategies for companies around the world. He later founded **RUSS TAYLOR GLOBAL**, continuing his work as a consultant, analyst, and speaker for the global wood products value chain. Across his career, Russ has: Authored influential reports such as WOOD Markets Monthly International Report*, *Global Timber/Lumber Cost Benchmarking Report*, and *The China Bulletin Organized and led 19 international conferences and 12 market tours across Russia, China, Europe, and beyond Advised hundreds of companies, investors, and government agencies on market trends, competitiveness, and business strategy Armed with a Forestry Degree and MBA from the University of British Columbia, Russ brings both technical expertise and global perspective to his work — traveling over 100,000 miles a year to stay connected to the markets that matter most. Today, through **RUSS TAYLOR GLOBAL**, he continues to provide cutting-edge insights into the forces shaping the wood products industry — from supply and demand shifts to emerging opportunities worldwide. Tune in to hear Russ share his story, global perspective, and decades of experience helping the forest industry navigate change and stay competitive. #WoodIndustry #Forestry #LumberMarkets #GlobalTrade #SustainableForestry #WoodProducts #ForestEconomy #TimberIndustry #MarketAnalysis #BusinessStrategy #EnvironmentalSustainability #SupplyChain #Manufacturing #GlobalEconomy #WoodScience #IndustryInsights #InnovationInForestry #EconomicTrends #Sawmill #RussTaylor