How AI Is Changing Senior Living Searches (And What Providers Must Do Now) скачать в хорошем качестве

How AI Is Changing Senior Living Searches (And What Providers Must Do Now)

30-minute webinar exploring how AI is reshaping search, why real-time availability now impacts visibility, and how photos and videos influence trust, engagement, and rankings for senior living providers.‪@careavailability9171‬ A quick-reference guide for senior living & care providers How Families Search Has Changed • Families ask full questions, not keywords Example: “Memory care near me with openings right now.” • AI summaries often appear before website links. • Most searches are mobile-first. • Families make decisions faster and rely heavily on first impressions. Why it matters: Providers must ensure their information is clear, consistent, and easy for AI tools- and families to understand. Key Visibility Concepts: SEO, AEO, GEO SEO – Search Engine Optimization Traditional visibility on Google: maps, website rankings, organic links. • Still important, but appears below AI answers. AEO – Answer Engine Optimization Visibility in answers generated by AI (Google AI Overviews, ChatGPT, Gemini, Perplexity). • AI only includes providers whose information is clear, consistent, and trustworthy. GEO – Generative Engine Optimization AI’s ability to understand where your community is and who you serve. • Critical for ensuring you appear in the right local search results. Simple summary: SEO helps you show up. AEO helps you show up in AI answers. GEO helps you show up to the right families. What AI Looks For 1. Clarity Use straightforward language: • “Assisted Living in Bend, Oregon” • “Memory Care community specializing in dementia support” 2. Consistency Your name, address, phone, care levels, and descriptions should match everywhere online. 3. Structure Break information into clear sections: • Care Levels • Services • Amenities • Contact info • Location 4. Freshness Recent updates signal trust: • New photos • Updated descriptions • Verified services • Cleaned-up directory listings Photo & Video Best Practices • Use 8–12 authentic photos (no stock). • Include rooms, common spaces, exterior, and lifestyle imagery. • Add simple 30–60 second walkthrough videos. • Refresh visuals annually. Real visuals help both families and AI understand your environment. Common Mistakes to Avoid • Multiple phone numbers across platforms • Outdated or vague descriptions • Stock photography • Missing city or care-level clarity • Old promotions or irrelevant content still online Practical Provider Checklist Do these first: • Standardize your phone number • Verify your Google Business Profile • Clean up directory listings • Add real, accurate photos • Make care-level terms explicit (AL, MC, IL, SNF) Optional strategic enhancements: • Local content (e.g., “How to Choose Assisted Living in Eugene”) • FAQs answering real family questions • Short location-based videos • Clear, structured services page on your website Why This Matters Families now see AI-generated summaries before they see websites. Providers who maintain clarity, consistency, and accuracy: • Appear more often • Earn trust faster • Are easier for families to understand • Provide a smoother inquiry experience