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When BJ Coleman's coaching staff told him "you're no longer a member of the Saskatchewan Rough Riders—find your own way home," he faced the question every professional dreads: W𝗵𝗼 𝗮𝗺 𝗜 𝘄𝗵𝗲𝗻 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗼 𝗶𝘀 𝘁𝗮𝗸𝗲𝗻 𝗮𝘄𝗮𝘆? Most organizations treat career transitions like logistical problems to solve. Move people from Column A to Column B. Update the org chart. Send the announcement email. But here's what we've learned from our research: 𝟳𝟭% 𝗼𝗳 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝗼𝗻𝗲 𝗰𝗿𝗶𝘀𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝟮𝟰 𝗺𝗼𝗻𝘁𝗵𝘀, 𝘆𝗲𝘁 𝗼𝗻𝗹𝘆 𝟯𝟲% 𝗼𝗳 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗲𝗺𝗲𝗿𝗴𝗲𝗱 𝘄𝗶𝘁𝗵 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗲𝗱 𝘁𝗿𝘂𝘀𝘁. The difference? Organizations that understand transitions trigger real grief—and create space to process it. BJ Coleman didn't just survive a career pivot. He developed a framework for navigating the identity crisis that comes with it. In this conversation, he shares the eight rules that guided his transition from NFL quarterback to CEO, including why it took him seven years to write the chapter on grief, what the "iceberg principle" reveals about your transferable skills, and 𝗵𝗼𝘄 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗵𝗮𝗿𝗱 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗯𝗲𝗻𝗱𝗶𝗻𝗴. 𝗕𝗝 𝗖𝗼𝗹𝗲𝗺𝗮𝗻 is the Founder and CEO of Pivotal Health Partners and author of 𝘛𝘩𝘦 𝘗𝘪𝘷𝘰𝘵: 𝘖𝘳𝘤𝘩𝘦𝘴𝘵𝘳𝘢𝘵𝘪𝘯𝘨 𝘌𝘹𝘵𝘳𝘢𝘰𝘳𝘥𝘪𝘯𝘢𝘳𝘺 𝘔𝘰𝘷𝘦𝘴 𝘪𝘯 𝘞𝘰𝘳𝘬 𝘢𝘯𝘥 𝘓𝘪𝘧𝘦. After his football career ended unexpectedly, BJ discovered that resilience isn't about toughness—it's about grief processing, asking for help, and recognizing the value you carry beneath your job title. His framework offers practical guidance for HR leaders supporting employees through reorganizations, role eliminations, and the identity shifts that accompany organizational change. 💡 WHAT YOU'LL LEARN: ✅ The "iceberg principle" and why your job title is just the tip—plus a practical exercise to map your invisible value ✅ Why career loss requires real grief processing (not just "moving on") and the three questions that help you process identity loss constructively ✅ How to shift from "we over me" culture to normalizing help-seeking without compromising performance expectations ✅ The concept of "choosing your hard" and why acknowledging difficulty is more empowering than pretending change is easy ✅ Why the grief chapter took seven years to write—and why it's the one chapter that can stand completely on its own ✅ How to help employees discover their transferable skills during transitions so they don't conflate their job title with their entire identity ✅ Practical ways HR leaders can create space for employees to grieve career changes without pathologizing normal human responses ✅ What BJ learned building Pivotal Health Partners one year into applying his own pivot principles 📚 GET THE BOOK: 🔗 Download the first chapter of The Pivot: https://bjcoleman.com/the-book/ ⏰ TIMESTAMPS: 00:00 - From Saskatchewan to CEO: The moment everything changed 08:15 - The Iceberg Principle: Discovering your invisible value 16:30 - Why the grief chapter took seven years to write 24:45 - From "we" to "me": The mindset shift that enables pivots 32:20 - Asking for help: Building vulnerability into organizational culture 39:50 - Choosing your hard: A leadership framework for navigating difficulty 45:10 - Building Pivotal Health Partners: One year of applied pivot principles 👥 ABOUT THE GUEST: 𝗕𝗝 𝗖𝗼𝗹𝗲𝗺𝗮𝗻 is the Founder and CEO of Pivotal Health Partners and author of 𝘛𝘩𝘦 𝘗𝘪𝘷𝘰𝘵: 𝘖𝘳𝘤𝘩𝘦𝘴𝘵𝘳𝘢𝘵𝘪𝘯𝘨 𝘌𝘹𝘵𝘳𝘢𝘰𝘳𝘥𝘪𝘯𝘢𝘳𝘺 𝘔𝘰𝘷𝘦𝘴 𝘪𝘯 𝘞𝘰𝘳𝘬 𝘢𝘯𝘥 𝘓𝘪𝘧𝘦. A former NFL quarterback and CFL player, BJ developed his framework for navigating career pivots through firsthand experience when his football career ended unexpectedly. Through Pivotal Health Partners, he now helps individuals and organizations build the resilience and clarity needed to navigate career and life transitions without losing themselves in the process. 🔗 CONNECT WITH BJ COLEMAN: 🔗 LinkedIn: / bj-coleman 🔗 Pivotal Health Partners: https://www.pivotalhealthpartnersllc.... 🔗 BJColeman.com: https://bjcoleman.com/ 📚 RESOURCES: 📊 SparkEffect 2024 Trust Study: Learn why only 36% of organizations emerge stronger from disruption 🎙️ More Courage to Advance episodes: https://sparkeffect.com/podcast/ ABOUT COURAGE TO ADVANCE Courage to Advance features leaders who refuse to accept that business has to be dehumanizing. We explore how executives are building organizations where humans actually thrive—organizations resilient enough to bend without breaking. Hosted by SparkEffect, trusted advisors to HR leaders navigating organizational transformation. 🔗 Subscribe for more episodes: https://sparkeffect.com/podcast/ 🔗 Visit SparkEffect: https://sparkeffect.com/ 🔗 Connect on LinkedIn: / sparkeffect 💬 What's your biggest takeaway from BJ's pivot framework? Share in the comments below. #Leadership #CareerTransition #OrganizationalResilience #HRLeadership #ChangeManagement #ProfessionalDevelopment #WorkplaceCulture #TrustInBusiness