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™️ Protect Your Brand With Trademark Law Essentials |

Join Justin Sterling, Esq. from The Sterling Firm as he delves into the intricacies of trademark law. This webinar will provide a comprehensive overview of trademarks, their purpose, and their significance in the business world. Whether you are a business owner, an entrepreneur, or simply curious about the legalities surrounding branding, this session will equip you with the knowledge you need. What the audience will learn: • Definition and Purpose of Trademarks: Understand what constitutes a trademark and its role in guaranteeing product authenticity and quality. • Trademark vs. Non-Trademark: Differentiate between symbols, words, slogans, and other elements that can be trademarked versus domain names, business names, and ornamental designs that cannot. • Federal Lanham Act: Dive into the federal law regulating trademarks and its implications. • Registration: Learn about the registration process with the United States Patent and Trademark Office (USPTO). • Trademark Distinctiveness: Explore the four categories of trademarks, ranging from the strongest to the weakest. • Trademark Disputes and Litigation: Learn about the elements of trademark infringement and the legal remedies. Inform yourself with the knowledge to navigate the world of trademarks and ensure your brand stands out and remains protected. Instructor: Justin Sterling, Esq. Justin Sterling, Esq. is the founder and principal attorney of The Sterling Firm, A Professional Law Corporation in Los Angeles, CA. Mr. Sterling is licensed by the California State Bar and the United States District Court for the Central and Northern Districts of California. The Sterling Firm is experienced in handling a wide range of litigation and transactional matters, including personal injury, business law, intellectual property, media, and entertainment law. What is SCORE? SCORE, the nation’s largest network of volunteer, expert business mentors, is dedicated to helping small businesses plan, launch, manage and grow. SCORE is a nonprofit organization that is driven to foster vibrant small business communities through mentoring and educational workshops. More Info About SCORE: www.score.org Video Outline: 00:00:00 SCORE Introduction 00:03:18 Legal Rights = Power = Ability to Monetize 00:03:56 Purpose of Trademark Law 00:14:36 Categories of Trademarks 00:18:16 How to Acquire Trademark Rights? 00:21:10 Federal Trademark Registration 00:29:59 Loss of Trademark Rights 00:33:08 Trademark Infringement 00:36:57 Defenses to Trademark Infringement 00:38:56 Trademark Infringement Remedies 00:40:46 Related Legal Causes of Actions 00:42:48 Q&A