Creating a New Product Category: Edible Stickers - Kristina Schlegel скачать в хорошем качестве

Creating a New Product Category: Edible Stickers - Kristina Schlegel

Kristina Schlegel is the founder of Make Bake and the creator of 100% edible Stickies™ – that's right, stickers you can eat! Kristina was a product designer in Silicon Valley who took a detour to pastry school and is now on a mission to bring delight to your kitchen. Kristina is a creative product & marketing strategist with a 20+ year track record of creating category-defining products and customer experiences that deliver strategic, measurable growth for businesses. In today’s episode, Kristina takes us behind the scenes of how she broke into a new category, the challenges she faced with packaging, and how she sourced her manufacturing. Resources Shared: • Make Bake • Thryv