The Problem With Social Media Ads (And the Power of CTV) скачать в хорошем качестве

The Problem With Social Media Ads (And the Power of CTV)

Social media is more crowded than ever. Anyone can post a video. Anyone can run an ad. And because of that, attention is fragmented, feeds are noisy, and most people never even see your content—let alone care about it. In this episode, we break down Social Media vs CTV (Connected TV / Streaming TV Ads) and why more businesses are shifting their strategy. We talk about: Why social media has become the easiest point of entry—and the hardest place to stand out The problem with the scroll and shrinking attention spans Why CTV ads force a decision instead of allowing a swipe How intentional TV-style production builds trust Why CTV accounted for 38% of impressions but 63% of conversions CTV works because: Ads are non-skippable Viewers are intentional The screen commands attention The smartest brands aren’t choosing one—they’re using both. Create once for CTV. Repurpose for social. Let each platform do what it does best.