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Learn how to create a competitive positioning strategy for your brand with this 7-step process framework What Is Competitive Positioning? (Examples & Types): • What Is Competitive Positioning? (Examples... ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-... ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ By the end of this video you’ll know how to create a competitive positioning strategy for your brand with this 7-step process framework. First, we’ll answer the question “What is competitive positioning?” and why most business owners and entrepreneurs overlook it. Then you’ll discover why developing a competitive position in the market is so important in influencing whether or not your target audience buys. Next we’ll look at why decision making factors are so influential when it comes to and effective competitive positioning strategy and I’ll provide you with examples of high value buying decision factors. Then we’ll dive into the brand strategy process steps to develop and effective positioning strategy for your own brand or a clients. 0:00 Create A Competitive Positioning Strategy (Process Framework) 1:41 Why Is Competitive Positioning Important? 2:39 Decision-Making Factors Of Buying Decisions 3:19 How To Develop A Competitive Position 4:23 Step 1: Define Your Market Segments 5:11 Step 2: Uncover Your Market Demographics 5:50 Step 3: Uncover Your Market Psychographics 6:32 Step 4: Develop & Refine Your Audience Avatar 7:09 Step 5: Research Your Competitors 7:49 Step 6: Define Your Differentiation Strategy 8:28 Step 7: Craft Your Positioning Statement #competitivepositioning #competitivepositioningstrategy #positioningstrategy #Createacompetitivepositioningstrategy #developacompetitivepositioningstrategy #competitivepositioningframework #competitivepositioningtemplate #competitiveedge #competitiveadvantage #positioningstrategysteps #Brandstrategy #brandmasteracademy ---------------✅ FREE BRAND STRATEGY RESOURCES ✅------------------- ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-... ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. https://brandmasteracademy.com/brand-... ✅ INSIDE BRAND MASTER SECRETS https://brandmasteracademy.com/brand-... ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/?utm_s... -------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - / stephenhouraghan Facebook - / brandmasteracademy Linkedin - / stephen-houraghan Youtube - / @brandmasteracademy Twitter - / brandmasteracad ✴️✴️ JOIN THE FACEBOOK COMMUNITY / brandmasteracademy Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscr... Get on the list for exclusive brand strategy tips and techniques --------------- 🎧 LISTEN TO THE PODCAST 🎧 ------------------- 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-... ---------------🙏 SUPPORT THE CHANNEL 🙏------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | https://amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso 🙏🙏 WEBFLOW | https://webflow.grsm.io/bma 🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | https://bit.ly/3rWpzDR