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If you think that the SEO approach doesn't differ depending on the GEO — that's a fatal mistake. Today we're joined by a guest with over 20 years of experience in marketing and SEO to go into detail: how to build an SEO approach in iGaming depending on GEO, how websites pass Google Core Update and what strategy to choose. Watch closely as there will be a ton of insight in this video! Speakers: 🔻 Vasilii Gamov ( / vasilii-gamov , CEO of Peaky Ads Marketing Agency. 🔻 Craig Campbell ( / craigcampbell0302 , SEO Expert & Consultant Meet the sponsor of the video: Boomerang Partners! Stable withdrawal of funds to popular payment systems, including cryptocurrencies. The larger volumes are delivered, the more often withdraws. Why Boomerang Partners? 👉 15+ in-House Products 👉 70% Reg To Dep 👉 30+ Geographies 👉 35% Click To Dep Join Boomerang Partners - https://bit.ly/4l8DxhN 00:04 – Boomerang Partners! 01:26 – Let's start! 02:18 – Guest intro: Craig Campbell, 20+ years in SEO trenches 05:25 – What are regulated vs unregulated markets in SEO? 07:41 – Challenges of marketing in highly regulated industries 09:14 – Opportunities in Southeast Asia 13:17 – Techniques working in both regulated and unregulated markets 14:38 – Viral traffic and CTR manipulation in SEO 16:22 – Churn & burn ecosystem with aged domains and redirects 19:06 – Content strategies: substance over one-pagers, aged subdomains 23:29 – What content to add beyond casino reviews 26:42 – Importance of volume in content and long-tail keywords 27:54 – Keyword realities in regulated vs unregulated markets 31:38 – Link building: does topical relevance matter in iGaming? 36:31 – AI overviews: current status, optimization realities 40:35 – Strategy: citations across trusted sites to feed LLMs 45:30 – Biggest SEO myth: Google & AI content ranking 48:17 – Case: manipulating Google AI Overview in under 1 hour 53:38 – Gaming the system 59:26 – Pick your battles wisely, avoid vanity keywords 01:01:38 – Summary: Similar techniques for regulated/unregulated, key differences 01:03:55 – Outro – Click the link and find services Peaky Ads provides 👉🏼 https://peakyads.com/ Peaky Ads LLC is an exciting venture to bring innovative solutions to the industry. Solutions Provided by Peaky Ads LLC: • Digital Marketing Strategy • SEO and SEM • Social Media Marketing • Content Marketing • Email Marketing • Affiliate Marketing Management • Media Buying • Market Analysis and Consumer Insights • Branding and Design Services • Training and Consultation Follow us 💻 Telegram: https://t.me/peakyads Instagram: / / peakyads.agency LinkedIn: / / peaky-ads-llc YouTube: / / @peakyads