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Challenges to Product-Based Price Segmentation | MIT Sloan

In a business landscape characterized by a growing number of competitors seeking their share of the market, an effective pricing strategy can give your company a key advantage. In her role as distinguished professor of management at the MIT Sloan School of Management, Catherine Tucker explains the danger a lack of understanding of price segmentation can have on a market. The Pricing: Using Data to Improve Pricing Performance online short course from MIT Sloan will equip you with the skills and understanding to accurately and effectively price new or existing products or services, with a focus on providing economic value to the customer. You’ll gain the ability to make a measurable impact on your organization with the tools to execute a successful pricing strategy for a variety of products and industries. Six weeks, entirely online. View course: https://www.getsmarter.com/products/m... _____ GetSmarter™ is a brand of 2U, Inc., the parent company of edX. GetSmarter helps working professionals gain verifiable skills from leading global universities to thrive in an ever-changing work environment. https://www.getsmarter.com/