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Slow Clothes in India

Slow clothes are a journey in the making. This lecture and film presented by Charllotte Kwon (founder of Maiwa) showcases points on that journey. Each maker that we feature is in full stride – with one foot in the traditional territory of the past and one foot already placed in the optimistic landscape of the future. Since the time of the industrial revolution, cultural critics have claimed that mass manufacturing destroys a fundamental connection between life and meaning. Today, many don’t know how cotton grows or who farms it; few understand how it is dyed, woven into cloth, and sewn into something to wear. To fill this void modern clothing is heavily branded—and the story of the brand fills the space that used to be filled by the voice of the cloth itself. At Maiwa, if we can choose between a block printed piece of cloth and a plain one—we will choose the printed. If we can choose between handloomed cloth and mill-made—we will go for the handloom. Every time we make these decisions, we keep a group of artisans working at their craft. These are often multi-generation artisan families who are beginning to enjoy an international reputation. Craft is about trade. If there is no demand, even the most skilled craftsperson must abandon their work. 💌 Sign up to receive beautiful emails that celebrate artisan work, slow clothes and natural dyes - https://mailchi.mp/maiwa/subscribe 🍿 WATCH NEXT: The Poetics of Textiles -    • The Poetics of Textiles   MORE PLACES TO FIND US: 🌞Our website & shop - https://maiwa.com/ 💃🏽Maiwa’s Slow Clothes - https://maiwa.com/collections/all-clo... 🌿Natural Dye & Textile Workshops - https://maiwa.teachable.com/ 🧶Natural Dye Tips & Recipes - https://naturaldyes.ca/ 📸 Instagram: Maiwa -   / maiwahandprints   Maiwa School of Textiles -   / maiwaschooloftextiles   Maiwa Natural Dyes -   / maiwa_naturaldyes   WHO ARE WE? We are natural dyers, textile lovers, travellers, teachers & designers 🌿 A family business for over 35 years: Natural Dyes, Slow Clothes, Artisan Goods, Organic Bedding, Handwoven Textiles, Online Natural Dye Workshops, and more… ⌚️TIMESTAMPS: 00:00 - Intro 00:27 - Slow Clothes 02:00 - A different way of doing things 03:54 - Waiting for the monsoon 04:55 - Handwoven cloth and diversity of fibres 06:05 - Village life where work & home life co-exist 08:57 - Organic cotton 11:48 - Natural Indigo 13:31 - Natural Dyes in Maiwa’s clothing & bedding 14:40 - Block printing with natural dyes 16:39 - Ajrakh block printing 17:05 - Jawaja leatherworkers 19:47 - Hand embroidery 21:23 - Collaborating with artisans 21:58 - The Banjara 28:09 - Working collaboratively 29:53 - The Maiwa Studio in Rajasthan 33:57 - Promoting human made & beauty in imperfection 34:48 - A basic need for clothing becomes an excessive demand 36:06 - Change is needed - buy better 37:08 - Creative & responsive production methods 40:15 - We need a slow clothes revolution