Reference Checks in 2026: Risk or Redundancy? скачать в хорошем качестве

Reference Checks in 2026: Risk or Redundancy?

Are reference checks still relevant in executive search — or are they just a formality? In this video, Bob Van Rossum from MarketPro breaks down how reference checking really works in modern marketing executive search — and where it actually adds value. As a specialized marketing executive search firm with deep expertise in CMO recruitment, we evaluate thousands of senior marketing leaders through a rigorous, performance-based process. Only 12–13% of executives we interview are ever presented to clients. So what role do reference checks really play at the end of such a structured hiring process? We discuss: • Why traditional reference checks rarely uncover surprises • The difference between candidate-provided references and back-channel referencing • How elite executive search firms leverage network intelligence • Why structured, performance-based interviews matter more than surface-level validation • The real reason reference checks still exist in board-level hiring In 2026, executive hiring is about risk mitigation, capital protection, and long-term enterprise value — not just resume validation. If you’re a CEO, board member, CHRO, or growth-stage founder evaluating your next CMO or senior marketing leader, this perspective matters. Subscribe for more insights on marketing executive search, CMO hiring strategy, and board-level talent decisions. 📲 #hiringmanager #executivesearch #recruitmentexperts #ceo #cmo #ceobranding #shortsviral #shortvideo #deeplearning https://marketproinc.com #ExecutiveSearch #CMOSearch #MarketingLeadership #ReferenceChecks #BoardLevelHiring #TalentStrategy #CMO #LeadershipHiring #RecruitmentStrategy #MarketPro