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Refractory chronic cough affects up to 100 million people worldwide, yet most patients go years, even decades, without effective treatment. Behavioral Cough Suppression Therapy (BCST) is the only intervention that addresses the neurological root of chronic cough, but a critical shortage of trained therapists means millions never receive care. In this conversation, speech-language pathologist Dr. Laurie Slovarp and Hyfe's Chief Product Officer Reid Moorsmith, explore why BCST works, the evidence behind it, and how a digital therapeutic built around BCST could bring effective treatment to patients who currently have nowhere to turn. Topics covered: 00:00 Introductions 00:33 How Dr. Slovarp got involved in chronic cough 01:36 How cough treatment became part of speech pathology 04:25 How Hyfe started measuring cough in the real world 06:25 What is Behavioral Cough Suppression Therapy (BCST)? 11:08 Cough hypersensitivity across different conditions 14:33 Behavioral medicine and the brain 18:34 The evidence base: remission, efficacy, and what changes 21:45 The psychosocial toll of chronic cough 23:59 Patient story: 30 years of coughing, gone in two weeks 26:47 Why isn't BCST everywhere? 29:12 Building a digital therapeutic for chronic cough 36:19 Regulatory strategy, safety, and pathway to market 41:33 How regulators are thinking about digital therapeutics 44:50 What most people don't know about cough 49:31 Hopes for the next decade Visit our website for more information: https://www.hyfe.com/ Follow us on our social media accounts: LinkedIn - / hyfe Twitter - / hyfeapp