Why Sales Teams Don’t Use Salesforce (They Aren't Lazy) скачать в хорошем качестве

Why Sales Teams Don’t Use Salesforce (They Aren't Lazy)

I will build & scale your Salesforce with you 1-on-1: https://www.gosimplyscale.com ---- Most leaders assume sales reps ignore Salesforce because they’re lazy, untrained, or don’t “care enough.” That’s almost never true. Sales reps are wired for one thing: close deals and make money. So if Salesforce feels like admin work with no immediate payoff, adoption will always be low—no matter how much training you add. In this video, I break down the real reason sales teams don’t use Salesforce, the 3 most common design failures I see in fast-growing tech companies, and exactly how to redesign Salesforce so reps want to use it because it helps them sell more. If your Salesforce adoption is low, don’t blame the reps. Fix the system. If you’re a tech company doing $3M+ and want help designing Salesforce for real adoption, there’s a link below. 00:00 The myth: “Sales reps are lazy” 00:36 The real reason: it’s a Salesforce design problem 01:33 How sales reps actually think (money, quota, speed) 02:17 Proof: reps will use ANY tool that helps them sell 03:11 Why Salesforce feels like admin work after the deal 04:49 Leadership vs sales: Salesforce built for reporting, not closing 06:13 Design failure #1: logging things after the value moment 07:12 Design failure #2: Salesforce doesn’t drive the next action 09:00 Design failure #3: ownership, territory, and assignment are unclear 11:18 What actually drives adoption: remove thinking 12:03 Automate handoffs (marketing → sales) 12:32 Give reps a clear “what to do next” system 13:42 The mindset shift: what should Salesforce do for reps? 15:07 What good systems have: triggers, automation, fewer fields 16:58 The big takeaway: discipline doesn’t scale—systems do 19:03 How we help tech companies fix this