Purpose in Branding: Smart Investment or Expensive Distraction? скачать в хорошем качестве

Purpose in Branding: Smart Investment or Expensive Distraction?

Purpose in Branding: Smart Investment or Expensive Distraction? Purpose. Should a company have one? Is purpose a necessary investment or a waste of money and focus. Piers and Jasmine go head to head on this one. Who knew this would be the one they'd fall out over? ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ✅ For Business inquiries ►jasmine.montgomery@sevenbrands.com ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 🕐 𝐓𝐢𝐦𝐞𝐬𝐭𝐚𝐦𝐩𝐬: 0:12–0:36 Purpose Debate Intro 0:54–1:09 Why Purpose Matters 1:50–2:10 Purpose as Whitewashing 2:35–3:00 Should All Companies Do Good? 3:53–4:33 Corporate Purpose Theatre 4:59–5:17 Purpose Drives Growth? 5:54–6:02 85% Is Whitewashing? 7:07–7:33 When Purpose Fails 8:23–8:55 Purpose Fatigue 10:28–10:37 Is Purpose Real? 12:10–12:36 IKEA & Unilever Debate 14:29–14:54 Tesla Gets a Pass 16:01–16:21 Tesla’s Real Impact 17:52–18:06 Gen Z & Brand Beliefs 19:09–19:14 Transactional Brands 20:40–21:02 When Purpose Works 22:05–22:21 Cost vs Investment ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ✅ 𝐒𝐭𝐚𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐖𝐢𝐭𝐡 𝐌𝐞: 👉 LinkedIn: https://www.linkedin.com/in/jasmine-m... 👉 Website: https://sevenbrands.com/ 👉 Subscribe:    / @marketingglobaledition   ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ ✅ 𝐎𝐭𝐡𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 𝐘𝐨𝐮 𝐌𝐢𝐠𝐡𝐭 𝐁𝐞 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐈𝐧 𝐖𝐚𝐭𝐜𝐡𝐢𝐧𝐠: 👉    • If Mini Were A Flavour, What Flavour Would...   👉    • Trendjacking: Smart Brand Move or Strategi...   👉    • Is Facebook Listening to Our Conversations?   ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 𝐃𝐢𝐬𝐜𝐥𝐚𝐢𝐦𝐞𝐫: Copyright Disclaimer Under section 107 of the Copyright Act of 1976, allowance is made for "fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 𝐇𝐀𝐒𝐇𝐓𝐀𝐆: #BrandPurpose, #MarketingStrategy, #Branding, #BusinessDebate, #MarketingPodcast, #purposedriven , #BrandValues, #Leadership, #MarketingInsights, #BusinessStrategy ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ 🔎 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐏𝐡𝐫𝐚𝐬𝐞𝐬: brand purpose,purpose driven brands,marketing strategy,business purpose,brand strategy debate,corporate purpose,marketing podcast,branding discussion,business strategy,brand values,purpose marketing,brand positioning,leadership debate,marketing insights,global edition marketing,brand focus,business growth ►Like This Video. ►Share this Video with your friends. ►Subscribe to the channel if you haven't already.