Loyalty Expo 2026 Speaker Preview Series | Jacob Pullia, TELUS скачать в хорошем качестве

Loyalty Expo 2026 Speaker Preview Series | Jacob Pullia, TELUS

In this Loyalty360 Expo Speaker Preview, AJ Schneider speaks with Jacob Pullia, Director of Content Strategy and Business Development at TELUS, about how the company is rethinking loyalty in the subscription economy. TELUS recently launched TELUS Rewards, a unified national loyalty program designed to bring together previously fragmented loyalty efforts across mobility, internet, entertainment, and other services. The program uses a tier-based structure that rewards customers for deepening their relationship with TELUS across multiple services. In this conversation, Jacob previews his upcoming Loyalty360 Loyalty Expo 2026 session, “Reimagining Loyalty in the Subscription Economy,” and shares insights on: • Designing loyalty programs for subscription-based businesses • Moving beyond points to deliver meaningful perks and benefits • Using partnerships to increase engagement • Driving retention and household value through tiered loyalty Hashtags #CustomerLoyalty #LoyaltyPrograms #SubscriptionEconomy #TELUS #Loyalty360 #LoyaltyExpo #LoyaltyExpo2026 #CustomerExperience #MarketingStrategy