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Johnny Carson Was Told "Don't Book Him, He's Too Black" - What He Did Next Changed TV Forever In March 1972, Johnny Carson told NBC executives he was booking Richard Pryor as a full guest on The Tonight Show. The network panicked. "He's too controversial. Too racial. Too dangerous. He'll offend sponsors and alienate your audience." But Johnny's response was firm: "If he's funny, he's on my show. Period." What happened next didn't just change Richard Pryor's career—it broke down racial barriers on American television and paved the way for generations of Black comedians who followed. What You'll Discover In This Video: Why NBC executives begged Johnny not to book Richard Pryor in 1972 The racist double standards that kept Black comedians off mainstream television Johnny's legendary response when told Richard was "too Black" for his show How Johnny risked sponsors and affiliates to give Richard a full guest spot The historic moment when Johnny invited Richard to sit on the couch as an equal Why this simple act of respect was revolutionary in 1972 America How Richard's Tonight Show appearance opened doors for Eddie Murphy, Chris Rock, and others Richard's final interview: "Johnny Carson saved my career and maybe my life" Historical Context: In 1972, American television was still deeply segregated in practice if not in law. Black performers could appear on TV but only in carefully controlled ways—as singers, supporting actors, or sanitized comedians who avoided anything too "racial." Richard Pryor represented everything network executives feared: honest, raw, uncompromising comedy that talked about Black life the way Black people actually experienced it. Johnny Carson was told explicitly that booking Richard would be bad for business. Sponsors might pull out. Southern affiliates might refuse to air the episode. Mainstream audiences weren't "ready" for Richard's kind of comedy. Johnny's response was to book Richard anyway and to treat him with the same respect he'd give any talented performer. That decision changed what was possible on American television. Subscribe for more incredible true stories about Johnny Carson and the moments that changed entertainment history! Don't forget to: Hit the LIKE button if this story inspired you SUBSCRIBE for more amazing stories from The Tonight Show era Ring the NOTIFICATION BELL to never miss our latest videos SHARE this video with someone who believes in using privilege for good Legal Disclaimer: This video is based on documented accounts from Richard Pryor's autobiography, Johnny Carson biographies, interviews with Tonight Show staff, and historical records from 1972. While some dialogue has been recreated for dramatic purposes based on documented events and conversations, the core facts—NBC's opposition to booking Richard, Johnny's insistence on treating him as an equal guest, and the historic significance of this decision—are all supported by extensive historical documentation and multiple verified sources.