SMB AE Readiness Series (pt 7) - The critical step in Tech Sales that AE's miss. Go/No Go Meeting скачать в хорошем качестве

SMB AE Readiness Series (pt 7) - The critical step in Tech Sales that AE's miss. Go/No Go Meeting

Here's something most sales training glosses over - how to actually run a proper Go/No-Go meeting before kicking off a POV. I learned this one the hard way, through plenty of failed POVs where I didn't get proper executive buy-in first. Nothing groundbreaking here, just practical tactics that's helped me and others avoid wasting time on dead-end proofs of value. This video is a bit shorter than the others, but I'd recommend not skipping it - this stage can make or break your deal! What You'll Learn in This Video: ✅ Why the Economic Buyer MUST attend your Go/No-Go meeting ✅ The perfect deck structure to present to executives ✅ How to effectively recap your value proposition and three whys ✅ The reverse timeline technique that aligns everyone on next steps ✅ How to simultaneously kick off commercial processes during technical validation Timestamps for Easy Navigation: 00:00 - Introduction & Meeting Context 02:15 - The Non-Negotiable Executive Attendance Requirement 04:30 - Opening With the Perfect Upfront Contract 06:45 - Presenting Your Value Proposition & Three Whys 09:20 - Presenting Commercial Information Effectively 11:40 - Using Reverse Timelines to Build Momentum 13:25 - Setting Up POV Scoping & Kickoff Calls Resources & Next Steps: ✅ Download The SMB AE Readiness Guide & Sample Deck → https://techsalesu.net/opt-in-smb-ae-... ✅ Watch the Full SMB AE Readiness Series →    • Tech Sales SMB Account Exec Readiness Series   Want to work with me 1:1? My mentorship program helps reps consistently generate 5 to 6 figures in commissions every quarter: https://techsalesu.net/structured-sel... Need Help? Book a free 30-min strategy call—no pitch, just implementation help. 📅 Book a free session: https://techsalesu.net/schedule What's your biggest challenge with getting executive buy-in? Drop it in the comments and I'll share what's worked for me. #techsales #pov #ProofOfValue #accountexecutive #b2bsales #salessuccess