Exclusive interview with Silvia Avilés Giraud, Event Director and Chief Marketing Officer at NEBEXT скачать в хорошем качестве

Exclusive interview with Silvia Avilés Giraud, Event Director and Chief Marketing Officer at NEBEXT

In a candid conversation with Mr. Apratim Ghoshal, editor, Travel And Tour World, Silvia Avilés Giraud, the Event Director and Chief Marketing Officer, NEBEXT, offered valuable insights into the dynamic transformations occurring within the global hospitality, MICE (Meetings, Incentives, Conferences, and Exhibitions), and travel industry. Avilés Giraud emphasised the pivotal role of technology, highlighting its impact on every facet of the industry. From streamlined booking processes to enhanced guest experiences through AI and IoT, technology is revolutionizing the sector. She also underscored the growing significance of Key Performance Indicators (KPIs), which are enabling businesses to measure and optimize their operations, ensuring better decision-making and guest satisfaction. Moreover, Avilés Giraud discussed how social feedback is becoming a powerful influencer, shaping brand reputations and guest choices. Sustainable practices were another central theme, with an increasing emphasis on eco-conscious travel and sustainable tourism practices. Overall, her perspective unveiled a shifting landscape in the industry, marked by innovation, data-driven strategies, and a commitment to environmental and social responsibility.