From SEO to AEO Adapting to the Era of Answer Engines скачать в хорошем качестве

From SEO to AEO Adapting to the Era of Answer Engines

Search behavior is undergoing the most dramatic shift since Google launched. AI-powered answer engines like ChatGPT, Perplexity, Claude, and Grok are replacing traditional search by delivering instant answers—not links. In Episode 2 of The Omniscient Buyer Show, Tony Zayas and Andy Halko explain why SEO alone isn’t enough anymore and why Answer Engine Optimization (AEO) is now essential for brand visibility. You’ll learn how answer engines are reshaping discovery, comparison, validation, and buyer intent—and what steps your business can take today to stay ahead. Topics include: Why humans naturally prefer AI-generated answers over search results The difference between SEO, GEO, and AEO Why “zero-click” isn’t a threat but an opportunity How AEO maps to deeper stages of the buyer journey How to run an AI audit to understand how engines perceive your brand 👉 Buy The Omniscient Buyer: https://www.amazon.com/Omniscient-Buy... 👉 Try Frictionless for AI brand auditing: https://frictionlesshq.com 👉 Book Insivia for AEO implementation: https://insivia.com/contact 👉 Subscribe to @Insivia for more episodes Timestamps: 00:00 – Why AEO matters now 01:00 – The issue with GEO vs AEO 03:00 – Human nature and answer preference 06:00 – Real shifts in inbound search traffic 08:00 – Zero-click and intentful visits 10:00 – AEO beyond discovery 14:00 – Real-world example: AI-assisted car buying 16:00 – How to start implementing AEO #AEO #AnswerEngineOptimization #AISearch #OmniscientBuyer #Insivia