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#OurHome

Following the success of #StillStandingFree, Aberdeen Football Club is launching a new campaign that aims to ignite a renewed sense of civic pride and passion for the Club and the region. Taking inspiration from the unique characteristics of Aberdeen City and Shire, including location, famous landmarks and tourist attractions, scenery, culture, language and humour, the campaign will reach and connect with audiences across the city and shire, celebrating what it means to be an Aberdeen fan and an Aberdonian. Using the hashtag #OurHome the Club will be telling the story of why players, former players and others associated with the Club love the region and the Club, and encouraging fans to share their own stories. The Club will work with other regional stakeholders, such as Aberdeen Inspired and VisitAbdn, to amplify their campaigns and share content which promotes specific initiatives to promote the region and its businesses.