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The end of foreign brands in China?

Subscribe to our YouTube channel for free here: https://sc.mp/subscribe-youtube Read more political news and analysis here: https://sc.mp/m77o9 International brands have enjoyed a mostly free run in the Chinese market since China opened its doors to foreign investors in the late 1970s. Starbucks, Apple and McDonald’s are among the major names to have dominated the Chinese market after introducing services and products that did not exist in the country. In recent years, however, the multinationals have struggled with falling profits in China. While a slumping domestic market is one reason for the decline, domestic Chinese brands, often with their own take on Western trends, have also steadily eaten away at market share. So does the change signal the end of an era for Western brands in China? Support us: https://subscribe.scmp.com Follow us on: Website: https://www.scmp.com Facebook:   / scmp   Twitter:   / scmpnews   Instagram:   / scmpnews   Linkedin:   / south-china-morning-post   #scmp #SCMPExplains 00:00 Foreign brands struggling in China? 01:45 How Luckin' beats Starbucks in China? 03:13 Rise of nationalism in Chinese brands? 04:10 How western brands respond to the challenges? 06:10 How this American company outcompetes its local competitors?