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In this conversation, Andy Fawcett (independent Salesforce consultant) interviews Antonio Grassi, CTO at Fastcall, on Fastcall's journey from an early Salesforce Classic dialer built in "wild times" to a Salesforce-native communications platform spanning voice, messaging, video, and chat. Antonio shares his background, how Fastcall's original use cases drove them to build their own dialer, and why OpenCTI was a turning point for secure, reliable click-to-call inside Sales Cloud. You'll also hear what "native in Salesforce" means in practice—communications data stored in Salesforce for reporting, auditing, and automation (Flows/Apex) while inheriting your org's security model (profiles, permission sets, sharing). The discussion covers how Fastcall leverages Twilio and navigates modern telecom compliance (like SHAKEN/STIR and A2P messaging) to improve deliverability, plus what's next with trends like RCS and AI/Agentforce. Finally, Antonio explains how they scaled real-time routing by re-architecting key components to Node.js on Heroku, delivering major performance gains and enabling enterprise deployments. Fastcall on Appex ⚡🚀 https://dub.sh/MXDtb4u Fastcall Website 🌐 https://dub.sh/NUtiM8u Benefits of Salesforce Apps 🤓 https://dub.sh/2wabcjl