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Prices are rising - and consumers are becoming more selective. As tariff pressures and broader cost increases ripple through the economy, everyday shoppers are feeling it in their wallets. In response, they’re becoming more deliberate about the services they buy, prioritizing value, reliability, and quality over impulse or brand noise. In this episode of The Dealer Download, we break down: •How tariff and price pressures are changing consumer behavior •Why higher prices don’t stop spending - they change how people buy •What dealers can and can’t control when it comes to pricing •Why value messaging matters more than discounts •How Authorized Dealers can win by focusing on outcomes, reliability, and trust This episode is designed for Authorized Dealers selling fiber, wireless, home automation, and security who want to stay competitive in a more price-sensitive market… without racing to the bottom. Hosted by Michael Shiverdecker Powered by RS&I Subscribe to The Dealer Download for practical insight on market conditions, consumer behavior, and dealer strategy. Visit https://www.rsiinc.com Full Source List & References Axios Macro — Tariff Pressures, Price Increases, and Consumer Impact https://www.axios.com/newsletters/axi... U.S. Bureau of Labor Statistics — Inflation and Consumer Price Trends https://www.bls.gov/cpi/ NielsenIQ — Consumer Spending Behavior and Value Sensitivity https://nielseniq.com/global/en/insig... Conference Board — Consumer Confidence and Economic Outlook https://www.conference-board.org/topi... #TheDealerDownload #AuthorizedDealers #ConsumerBehavior #ValueSelling #PricingPressure #Tariffs #SalesStrategy #MarketTrends #WirelessSales #FiberInternet #SmartHome #HomeSecurity #DealerGrowth #TrustBasedSelling #2026Trends