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Humboldt County is at a crossroads, but the conversation around our economy is missing the point. In this episode of Behind the Redwood Curtain (BTRC), Carly Tambling of Bright & Green joins us to pull back the curtain on the "Sustainability" industry and why most local economic initiatives are failing to move the needle. We aren’t just talking about recycling; we’re talking about survival. From the brutal truth about the StartUp Humboldt Competition to the transition from a "W-2 mindset" to high-value leadership, Carly breaks down what it actually takes to build a "Capitalist with a Soul" business in the 707. THE ROAD TO 100 SUBS We are currently at 85 subscribers. If you value raw, unfiltered conversations about the future of Northern California, hit that Subscribe button and help us reach our first major milestone before the next episode drops! TIMESTAMPS: 00:00 Intro 03:18 How Bright & Green Got Started 09:21 The Hardest Part of Managing a Team 13:44 Hiring Based on Values (What Actually Matters) 16:44 Red Flags vs Green Flags When Hiring 18:43 Is Bright & Green Actually Profitable? 20:31 Why Community Involvement Drives Business Growth 27:01 The Biggest Misconception About Humboldt’s Economy 30:09 Can StartUp Humboldt Really Change the Local Economy? 39:24 Why Zero Waste Events Often Fail 41:07 What Makes a Great Volunteer Stand Out 42:46 The Mission Behind the Center for Sustainable Development 46:55 The Reality of Working a W-2 Job While Building Something Bigger 55:47 The Importance of Mentorship in Business 58:09 Focusing on $1,000/Hour Tasks as a Founder 01:01:39 Why Environmental Sustainability Actually Matters 01:03:57 What Is Wishcycling? (And Why It’s a Problem) 01:05:10 How Bright & Green Would Use Startup Funding 01:06:40 Final Advice for Entrepreneurs GUEST INFO: Carly Tambling is the founder of Bright & Green, a leader in zero-waste event management and sustainable consulting. Follow Bright & Green: / brightandgreen CONNECT WITH US: Subscribe: / @behindtheredwoodcurtain Instagram: / behindtheredwoodcurtainpodcast Listen on Spotify: https://open.spotify.com/show/6n0mYaK... Startup Humboldt: https://startuphumboldt.org/ #BehindTheRedwoodCurtain #HumboldtCounty #StartupHumboldt #HumboldtBusiness #SmallBusinessStories #EntrepreneurLife #HumboldtCreators #LocalBusinessCommunity #HumboldtEntrepreneurs #BusinessPodcast