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There’s a question you need to ask after you decide to initiate a change in your organization, and before you announce it. Have we clearly identified all the people who need to do something different for this change to succeed and sustain the new behaviours? Miss asking this question or ask it too late and you risk alienating the people you need most, derailing your change initiative, and losing your investment. Key Moments: 00:00 Introduction 01:05 When change becomes real 02:15 Stakeholders and change recipients are not the same 03:12 Who is a stakeholder? 03:39 Who are your change recipients? 03:59 Key difference between stakeholders and change recipients 05:18 The disproportionate influence on change success 06:35 Acknowledging the change journey 07:27 Make the distinction practical 08:03 Where change becomes operational and sustainable --- 🗓️ Book your Change Strategy Call today: https://bit.ly/tcm-chat -- Thanks for watching today! I’m Dr. Dawn-Marie Turner, president of Turner Change Management and creator of The Readiness Mindset®. As a leading expert in organizational change, I work alongside leaders to help them successfully navigate the complexity of change using practical, science-based methods that make their organizations healthier, stronger, and excited about change. --- 🔔 Subscribe for proven strategies to help you thrive in the face of change. / @turnerchangemanagement 🛒 Purchase my book: "Launch Lead Live: The Executive's Guide to Preventing Resistance & Succeeding With Organizational Change" https://thinktransition.com/product/l... 💻 Leading Change But Not in Charge of It? Discover 10 Simple Rules for Organizational Change. Self-Paced Online Course - https://thinktransition.com/10-simple... 🌐 Visit us online: https://thinktransition.com/ --- When you’re ready to help your people transition through change with ease, here are three ways I can help. ✔️ Subscribe to The Readiness Mindset® newsletter for weekly science-based insights on how to manage change from a place of readiness instead of resistance. https://thinktransition.com/newsletter ✔️ Schedule a Change Strategy Call with me today, and discover how to prevent and eliminate resistance to change. https://bit.ly/tcm-chat ✔️ Work with me directly to help your organization, team, or department harness change to power growth. https://thinktransition.com/contact-us/ #changemanagement #leadership #change #ceocoach #organizationalchange #changeleadership #stakeholderengagement #stakeholderassessment