Being Unapologetically You | Kruthika Kumaran | TEDxPSGTech скачать в хорошем качестве

Being Unapologetically You | Kruthika Kumaran | TEDxPSGTech

Ms. Kruthika Kumaran unfolds her profound journey from a career crossroads to becoming a passionate soap artisan. Motivated by her mother's struggle with skin issues, she delved into organic alternatives, later finding solace and inspiration in crafting goat milk soaps. With the unwavering support of her husband, she transformed her creations into the successful brand "Vilvah Store," emphasizing the organic evolution of identities over time in her insightful conclusion. Kruthika Kumaran, a former homemaker, is now the Co-founder and CEO of Vilvah Store, a leading sustainable skincare and haircare brand in India. Qualified with a B.Tech in Information Technology, she initiated Vilvah Store in her own kitchen in 2017. The brand swiftly expanded its footprint across India and now exports to more than 30 countries. Kruthika's business ethos is rooted in "Conscious Capitalism" and a deep commitment to sustainability. Under her leadership, Vilvah Store has become a trailblazer in offering environmentally friendly, ethically sourced skincare and haircare products. Her journey exemplifies the fusion of entrepreneurship and sustainability, driving change within the beauty industry. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx