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SMS messaging gives you a direct line to your customers with an average open rate of 98%. In this video - the first of 4 in a series about SMS Marketing in ActiveCampaign - we will walk you through everything you need to know to get started with SMS in ActiveCampaign so you can send promotional campaigns, operational messages, and have two-way conversations with your contacts. We cover how to purchase the SMS add-on, what A2P 10DLC registration is, and why it matters for your deliverability. We also provide a complete, step-by-step walkthrough of the registration process to ensure your account is set up for success. In this video, you will learn: The prerequisites for purchasing the SMS add-on, including required plans and tax IDs. How to navigate the billing section to add SMS credits to your account. Why A2P 10DLC registration is mandatory for US senders and how it protects your sender reputation. How to accurately fill out the business information, opt-in methods, and use cases for registration. Critical compliance rules regarding explicit opt-ins, privacy policies, and Terms of Service. #ActiveCampaign #SMSMarketing #A2P10DLC #MarketingAutomation #DigitalMarketing #AutonomousMarketing Chapters 00:00 Introduction to SMS Marketing 00:40 Prerequisites and Timelines 01:33 Purchasing the SMS Add-On 02:08 Understanding A2P 10DLC 04:01 Step-by-Step Registration Form Guide 06:41 Compliance and Opt-In Requirements 07:27 Next Steps: Building Your SMS List