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The Sudden Fall of Juicy Couture Tracksuits Picture this: it’s 2004, you're flipping through a glossy tabloid, and there she is — Paris Hilton stepping out of a pink Bentley, dripping in diamonds and... a bubblegum pink velour tracksuit with the word ‘JUICY’ splashed across the backside. At that moment, the Juicy Couture tracksuit wasn’t just clothing — it was status. It was attitude. It was everything. But then, almost as fast as it rose to stardom, it vanished into fashion oblivion. So what happened? How did the crown jewel of early-2000s luxury casualwear fall from grace? Buckle up — this is the sudden, juicy downfall of the Juicy Couture tracksuit. Before Juicy Couture became a billion-dollar brand, it was just a tiny idea by two friends in Los Angeles — Pamela Skaist-Levy and Gela Nash-Taylor — who launched the brand in 1997. Their initial product? Maternity pants. Yes, really. But everything changed when they sent a custom-designed velour tracksuit to... Queen JLo. That’s right — Jennifer Lopez wore Juicy on the cover of a magazine, and suddenly, the brand exploded. Soon after, Madonna, Britney Spears, and Lindsay Lohan were all proudly strutting through paparazzi flashes in head-to-toe Juicy. It was a marketing miracle: the soft, cozy material screamed comfort, while the glittery logos screamed look at me. And everyone did. Juicy Couture wasn’t just selling a look. It was selling a feeling: confident, cheeky, casually rich.