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Erykah Badu sold incense made from her burned underwear for $50 a stick. It sold out in 19 minutes. But that's just one piece of an empire most people never knew existed. In this video, we break down how the Queen of Neo-Soul went from waitressing at Steve Harvey's comedy club in Dallas to building a spiritual brand spanning music, fashion, cannabis, and birth work. We're talking about a woman who's delivered over 50 babies as a doula, launched a cannabis line with Cookies, walked runways for Givenchy, and just won her first Grammy in 22 years. You'll discover the untold story of the Soulquarians, the legendary collective where Erykah was the only woman creating alongside D'Angelo, Questlove, J Dilla, and Common. We cover her relationships with André 3000, The D.O.C., and Jay Electronica, and the urban legend that being with her transforms men's careers. We also get into the controversies that almost ended everything, from stripping naked at the JFK assassination site to the Hitler comments that sparked massive backlash. How did she survive it all and come back stronger? This is the full story of how authenticity became a business model. What's your favorite Erykah Badu album? Drop it in the comments, I'm reading every single one. If you're new here, welcome to Neo SoulHouse! We cover the amazing stories behind your favorite neo soul artists. Subscribe and hit the bell so you don't miss the next one. ⏱️ CHAPTERS: 0:00 - Welcome to Neo SoulHouse 0:58 - The $50 Incense That Sold Out in 19 Minutes 2:51 - Erasing the Slave Name: Dallas Origins 5:31 - The Night Everything Changed: Getting Discovered 11:00 - The Soulquarians Secret 11:00 - Giving Birth on Album Release Day 12:57 - The Men Who Changed: André, D.O.C., Jay Electronica 15:53 - The Secret Doula Life: 50+ Births 19:04 - The Window Seat Scandal 21:09 - The Hitler Interview Controversy 23:23 - Building the Spiritual Empire: Badu World Market 26:27 - Fashion's Unlikely Icon: Givenchy to CFDA 29:26 - Breaking Free: Going Independent in 2025 31:56 - The Blueprint: What She Actually Built 📚 This video was researched using publicly available interviews, press releases, Billboard, Rolling Stone, Variety, Essence, Vibe Magazine, and official announcements from verified news outlets. 🎵 Official artist social media accounts and public statements were referenced for accuracy. 🔮 Interview quotes sourced from W Magazine, Vulture, 10 Magazine, D Magazine, and various documented press appearances spanning 1997-2025. ⚡ Business information verified through Business Wire press releases and official brand announcements. This video is commentary and educational content created for entertainment purposes. All information presented is based on publicly available sources. We do not claim personal knowledge of or affiliation with any individuals discussed.