Pepsi Outsmarted the ATO - What Every Global Business Should Know скачать в хорошем качестве

Pepsi Outsmarted the ATO - What Every Global Business Should Know

Most people don’t realise how significant Australia’s High Court decision on Pepsi’s tax structure really is. In this video, Steve breaks down the 2025 ruling in Commissioner of Taxation v PepsiCo Inc, where Pepsi avoided millions in taxes by proving that no royalties were embedded in its global bottling model. Whether you’re a business owner, tax advisor, or just curious about how global companies structure deals to avoid tax, this is essential viewing on international tax law and how the ATO miscalculated. 🚨 Key points covered: • How Pepsi licensed its brand in Australia without paying royalties • Why the ATO claimed this was a “hidden royalty” scheme • The difference between goods payments vs IP licensing under Australian law • Why the High Court rejected the Commissioner’s arguments 4-3 • What the decision means for global multinationals in tech, software, and more • How this case will impact Diverted Profits Tax enforcement in the future This isn’t just a tax issue; it’s a landmark case with global business implications. 🧠 Chapters: 00:00 Intro 06:03 Legal Fights Before The High Court Decision 08:50 The Key Legal Issue 10:13 What Pepsi and The Taxation Office Argued 11:44 What the High Court Actually Decided 15:29 Why Such Success is Hard to Repeat? 18:33 Implications and Conclusion This video or any contents contained therein do not constitute legal advice. #LegalNews #MGAlegal #AustraliaLaw #PepsiTaxCase #GlobalTax #IPLicensing #DivertedProfitsTax #SteveMo #TaxAvoidance #HighCourtAustralia