Google Discover Is No Longer Just For Publishers: IMHO With Clara Soteras скачать в хорошем качестве

Google Discover Is No Longer Just For Publishers: IMHO With Clara Soteras

Brands should not rely on getting 90% of their traffic from a single source. The fact that Google Discover now drives more traffic than Search for most publishers makes this is a vulnerability. In this episode of IMHO, I sit down with Clara Soteras, news SEO specialist, head of innovation and digital strategy at AMIC, and professor at the Autonomous University of Barcelona. We talk about Google Discover and what it means for publishers and brands in 2026. Clara spoke at Google Search Central Live in Zurich about a strategy most of the industry hasn't caught up with yet, how e-commerce and brand sites can use the same Discover playbook that publishers rely on. We dig into that, plus the real data on AI content performance, and where the opportunities actually are right now. What we cover: • How brands and e-commerce sites can break into Discover using newsroom methodology • The specific factors that matter for Discover visibility • The performance of AI content on Discover • Google is issuing manual penalties for AI content and fake news on Discover • Why breaking news is your biggest opportunity as AI Overviews take over evergreen content Clara is the author of SEO Playbook for News Publishers, available at clarasoteras.com Read the Substack: Subscribe to IMHO for more conversations with the experts shaping search in 2026 #GoogleDiscover #NewsSEO #SEO #SearchEngineOptimization #DigitalMarketing #clarasoteras