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#318

▶️ Chat with Richard! Free exploratory call to get you on track to thrive in life and business https://www.firsthuman.com/book-a-mee... ▶️ Catch every Being Human episode: http://www.firsthuman.com/being-human... ▶️ Join our Being Human Community on Telegram - https://t.me/+LDSy6S_9cHRiYmI0 My guest this week, Jay Jakub, started his professional journey as a strategist for Mars, Inc., where for 14 years, he navigated the corridors of the global headquarters.  As part of the chief economist's team, he worked with Mars’ internal think tank with a groundbreaking idea: the "Economics of Mutuality." The idea? That by investing in social, natural and human capital, you can increase your returns on financial capital.  It erases the idea that investments outside the four walls of the business need to be traded off against profit. His work proves that it’s possible to achieve win-win-win-win’s. We discuss: The four types of capital Chewing gum for good Improving DIY sales by getting homeowners to trust handymen Measuring Natural Capital How Stakeholder Capitalism can appeal to the Left and the Right Links: The Economics Of Mutuality Alliance - https://eom.org/ Jay’s LinkedIn Profile -   / jay-jakub-808b3a5   Completing Capitalism - The Book - https://amzn.to/3ZedPhX Chapters: 00:01:01 Intro 00:07:55 Breakthroughs in Organizational Culture Management 00:15:55 Understanding Financial Capitalism and Shareholder Returns 00:23:29 Understanding Stakeholder Capitalism 00:29:51 Closing Remarks and Encouragement 00:30:54 Measuring Social Capital: Key Variables 00:38:12 Decentering Companies for Stakeholder Value 00:45:33 The Power of Community and Business Collaboration 00:52:40 Strategies for Optimizing Human Capital 01:00:00 Redefining the Purpose of Business 01:07:36 Empowering Communities through Social Capital 01:14:57 The Evolution of Stakeholder Capitalism 01:23:54 Collaborating for Stakeholder Capitalism